Today we're excited to announce a new feature that's been in development for months: AI-Powered Claim Review. It's designed to help you communicate your sustainability efforts accurately and compellingly—without the legal risk.
The Challenge of Sustainability Marketing
You're doing the right thing. You're tracking emissions, purchasing offsets, and genuinely trying to reduce your environmental impact. But how do you talk about it?
Say too little, and customers don't know about your efforts. Say too much, and you risk greenwashing accusations. Use the wrong terminology, and you might face regulatory scrutiny.
How AI Claim Review Works
Our new AI assistant analyzes your sustainability claims against your actual CarbonTrail data and current regulatory guidelines. Here's what it checks:
- Accuracy: Does your claim match what you're actually measuring and offsetting?
- Scope clarity: Are you clear about what emissions you're covering?
- Qualifier usage: Are you using appropriate hedging language?
- Regulatory alignment: Does your claim align with FTC Green Guides?
Example in Action
Let's say you want to use this claim on your website:
Our AI might flag this with:
- Issue: "Carbon neutral" claim is broader than your current tracking scope
- Context: CarbonTrail tracks shipping emissions only, not full company operations
- Suggestion: "We offset the carbon emissions from every shipment through verified carbon projects."
Available on Growth Plans and Above
AI Claim Review is available now for all Growth and Pro plan customers. You'll find it in your dashboard under the new "AI Insights" section.
Simply paste your proposed marketing copy, and within seconds you'll get a detailed analysis with specific, actionable suggestions for improvement.
What's Next
This is just the beginning of our AI-powered features. Coming soon:
- Automated monthly sustainability reports
- Customer-facing emission explanations
- Trend analysis and reduction recommendations
We're committed to making sustainability communication as easy as sustainability tracking. Try AI Claim Review today and let us know what you think.